DELIVERABLES

Brand strategy
Marketing strategy
Launch planning
Content creation
Team recruitment

REPORTING TO

David Mullet (Co-founder)

Project duration

3 months

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Pupil, a spatial capture technology company, came to Oddkid for strategic support defining and launching their first product offering, Spec. We worked both in-house and remotely, to deliver a full-stack strategy encompassing brand architecture, purpose, and customer research through to comms strategy, launch planning and recruitment.

"Camilla and Ally brought razor-sharp insight to shape our brand and marketing strategy for our new digital product Spec. We were impressed with their methodology that allowed us to really understand our customers and dial-in our approach accordingly. Working next to an evolving product offering, Camilla and Ally were flexible enough to deliver A+ work in real-time and really stand behind their recommendations. They were super professional, friendly, and fun to work with throughout.”
David Mullet, co-founder, Pupil.