DELIVERABLES

Brand strategy
Marketing strategy
Launch planning
Recruitment support

REPORTING TO

Simon Devane (CEO)
Emily Rogers (Marketing Manager)

SECTOR

Sports Medicine

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Pure Sports Medicine are a leading, London-based clinic specialising in health and fitness. With four successful clinics across central London, a loyal customer base, and a well-oiled team of expert employees, PSM were in an enviable position of strength. They came to Oddkid in need of a brand and communication strategy that was aligned to their long-term business goals of continued expansion and growth.  

We interviewed leaders and practitioners across the business, surveyed customers, and worked closely with their Marketing Manager over a two-month period to develop a full stack strategy based on the central idea of "alliances". Our work encompassed brand purpose and positioning, brand architecture, personas and user journeys, all brought to actionable life with a communications plan and roadmap.

In August 2017, we returned to PSM to define a launch campaign and marketing plan for their two new Central London clinics opening in early 2018. 

“The process of working closely and collaboratively was brilliant and Camilla made a complex project simple and enjoyable. The final strategic direction is perfectly aligned to our business mission and the whole company are on board with it.”
Emily Rogers, Marketing Manager